This paper assesses whether and to which extent the COVID-19 pandemic. which represents a scenario of high moral intensity. is influencing the moral reasoning of top CEOs (chief executive officers) in the paradigmatic case of the automotive industry and how this moral reasoning relates to their CSR response to the crisis and their CSR plans in the long run. To this end. https://parisnaturalfoodes.shop/product-category/grass-fed-butter-unsalted/