The theory and practice of institutional communication at public universities in Spain have a strong corporate and instrumental character. In this study. we discuss the possibility of implementing acommunicative planning and management focused on prioritizing more horizontal and participative communication processes. For that purpose. https://safeersappliancers.shop/product-category/bosch-bic630nb1b-14-cm-black-glass-front-push-to-open-warming-drawer/